Products

Attribute	Format	Remarks
code	Required Your product’s unique identifier Example 12345 Syntax Max 50 characters	Use a unique value for each product. Use the product's SKU where possible Keep the code the same when updating your data Use only valid unicode characters. Avoid invalid characters like control, function, or private area characters Use the same code for the same product - across countries or languages
name	Required Your product’s name Example Demo Guitar Deluxe Syntax Max 150 characters	Accurately describe your product Translations are supported
desc	Optional Your product’s description Example The Demo Guitar Deluxe has a solid mahogany body with maple top and a rounded 50's-style mahogany neck with a rosewood fingerboard and trapezoid inlays. Syntax Max 5000 characters	Accurately describe your product Don’t include promotional text like "free shipping," all capital letters, or gimmicky foreign characters Include only information about the product Translations are supported
facets	Optional Characteristics of your product Example ["color=green","height=12","safety-class=S3","brand=10","producttype=12"] Syntax Max 50 characters per facet	Include one value per facet Can be used to create (catalogue) filters on characteristics like brand or category Can be displayed on the item details screen Can be used for search Translations are supported
barcode	Optional The barcode of your product Example 8717847129192 Syntax Max 50 numeric characters	Exclude dashes and spaces Supported values include EAN, JAN, UPC, ISBN, ITF-14 Different barcodes for multipacks or bundles are supported Can be used for scanning